Research Employers Before You Interview

By | September 6, 2016

Job seekers should research employers online before they interview

You might not realize just how important online research can be in the interviewing process. Internet research gives you insight into into the company that you’re interviewing, and what they are all about. It’s a real confidence builder too. The more you know about a company, the more comfortable you’re going to feel when you interview. Google makes internet research easy and yields substantial rewards.

  • Discover more about the environment and the job itself: Taking the time to do research helps you to understand the company culture. You might learn about the environment, the infrastructure, or the way that the employees are organized. You may even gain insight into the actual job you’re interviewing for. You can show the experience that you have gained as it relates to this potential job. You know more of what to say and how to approach the interview itself—research really does pay off!
  • Learn facts that show you informed and interested: You might be able to uncover who the key customers are for this potential employer. You can see if they had a good year or a bad year, and what type of profit that they made. You can gain insight into how this company runs and therefore be able to show off that research when it comes to interviewing time. The more research that you do, the more prepared that you appear and that’s a winning strategy for the interview.
  • Prepare yourself to ask and answer pertinent questions: If you are asked about your long-term goals or what you want within your career, the research can really pay off here. Even if you just want a steady job or to move to a management position at some point in time, you know a bit more about the company to be able to answer intelligently. You can learn about the workflow, the customers, and the way that the company represents itself.

If you think online research is obvious thing to do before your interview, you would be shocked at how many job candidates fail to do it! Online research makes you stand out from the competition. And it increases your chances of acing the interview and getting the job.